As most of you know I am trying my hardest to lose some major weight. That's why I am so excited to announce the measure up bowl! The measure up bowl is portion control in a bowl! It takes the guess work out of calorie counting! It was invented by a mom named Heather Harvey who was struggling with losing weight after having babies. Then one morning while measuring out her cereal, though it would be so much easier if the measurements for what she was eating was inside of the bowl she was eating out of. Then she wouldn't need to wash or store the measuring cups. It would eliminate a whole step. She looked for it and could not find it anywhere. So she started developing the Measure Up Bowl.